Hey… these shownotes are a bit more casual than I have done recently, because this is the last weekly episode of the Music Teachers: Expand Online podcast — at least for now. Let’s keep in touch — the best way to do that is via DM on Instagram or Facebook or by booking a call […]

In this episode our hose, Jaime Slutzky, discemenates the important skill of packaging your music teaching programs and offerings to emphasize what students want while providing what they need to achieve that desire. This is crucial for students to be able to trust in you and your programs. Key Takeaways: Understand the difference between what

In this episode of the Music Teachers: Expand Online podcast, our host Jaime Slutzky, discusses how to rise above the daily grind and see your music teaching business from a broader perspective. Getting above the weeds provides clarity and new possibilities. See Beyond the Day-to-Day Operations Take a step outside and look at your current

This is an audio blog – I picked up the mic and just started talking. I share what I’m seeing with music education and online business – how they intersect and have created a crossroads for each music teacher to define their own next step. Take a bit of time before the end of the

In this episode of the Music Teachers: Expand Online podcast our host, Jaime Slutzky, discusses what to do when your content goes viral and you get an influx of new leads and inquiries. She outlines the three main places leads reach out: In the comments of your posts (especially the ones that get a lot

In this episode of the Music Teachers: Expand Online podcast, our host Jaime Slutzky, discusses three main approaches music teachers can use to increase income and impact online. These all provide additional value to students through online offerings outside of the lesson format. The three buckets are: Your own intellectual property – Creating your own

In this episode of the Music Teachers: Expand Online podcast, our host Jaime Slutzky continues the conversation on storytelling, this time focusing on weaving narratives into your content marketing efforts like blog posts, videos, and podcasts. Content marketing involves regularly publishing educational or entertaining content with the goal of attracting prospective students. Adding stories makes

In this episode of the Music Teachers: Expand Online podcast our host, Jaime Slutzky, discusses using storytelling on your music teaching website to draw prospective students in. Music Teacher websites used to be static (like sheet music) Now they have the opportunity to craft an experience in real time (like those interactive composition apps!) A

In this episode of the Music Teachers: Expand Online podcast, host Jaime Slutzky shares tips for creating effective re-engagement email campaigns for your music teaching business. What we discussed: What a re-engagement campaign is and how it’s similar to a welcome sequence Ideas for the 3-5 emails in a re-engagement campaign sequence When to send

In this episode of the Music Teachers: Expand Online podcast, our host, Jaime Slutzky discusses the power of using lead magnets to attract ideal new music students and grow your studio. Key Points: Every lead magnet / freebie should be focused on getting the subscriber a tangible win Your lead magnet is the catalyst for