The internet is abuzz with programs and it is abuzz with opportunity.
And because of this, it is abundantly clear that your tech does not dictate your success. It’s really important for us to remember that the success of our online programs is not hinged entirely on technology. It is not the critical piece that is going to bring everything into focus and into profits.
This is a re-release of Episode 171 (because as you hear, I’m a bit stuffy and I couldn’t record a full episode!)
I want to see you have online programs that fill your heart that give opportunity to your students, whether they’re young or old, new or experienced. I really just know that this online space is a perfect medium for your education products.
The technology you use doesn’t make a difference!
That’s not to say that the tech isn’t important. What I mean to say is that whatever technology you’re using, that is not what’s going to be the tipping point for the success or failure of your program.
The technology has a supporting role. A crucial one but it’s supporting!
Your material on the worst platform will do better than lousy material on the best platform, which really is to say that your content is what is going to determine the success of your program!
Your content is the reason for students showing up and taking your course and what is going to determine the success of your program is the way the student feels as they are going through the material.
- We want them to have a really great experience with you before they sign up.
- We want them to have a really great experience with you as they are signing up.
- We want them to have a really great experience with you in the onboarding process.
- If your program is something that they can start right away, we want them to have a really great experience inside the program.
- If your program is something that has a specific start date and they may have signed up weeks beforehand, we want them to feel really warm and supported during the time between their sign up and the official start date.
- Once we’re inside the program, we want them to feel supported.
- We want your students to have many wins every single time they sit down at the computer.
- We want them to feel connected with you and be engaged and know that they are going to have another win tomorrow.
- We want them to feel amazing when they are finished too!
Those are ingredients for your course to be successful. And it is super important to have the right tech at every step of the way. There are a lot of steps and a lot of tech to choose from.
When you have the right technology and the right outlook for using all of these pieces and creating this experience, you’re absolutely going to be building success; success for your students as well as success for your program as a whole.
Here’s a metaphor for online course success… If someone comes in as a caterpillar and they go through their metamorphosis and come out as a butterfly, they are winning and your course is winning. If they come in as a caterpillar and are never able to cocoon themselves, how are they going to become a butterfly? It’s experiential learning at its finest!
If you’re not building your technology base properly, you’re going to be scrambling.
We always want to make sure that we’re using the technology to support students efforts every single step of the way! That is my secret sauce. That is the piece that I will make sure works so perfectly so that you can show up with the content!
You can show up with the big smile and the warm embrace and the critique and the feedback and all of the pieces that they need in order to feel success from the material that they’re learning and making those small wins… and the technology just works in the background.
When we’ve got the right tech in place, nobody thinks about the technology, nobody worries about how it’s all going to come together! The technology conversation only comes to the surface as woes and not as whoa!
You know what I mean? It’s only when there are problems that the technology is to blame. When things work right, nobody cares about your technology.
When we’re creating online programs,
- we want to make sure that our videos and audio are recorded at the best quality and that they are delivered in a way that looks professional.
- we want to make sure that any sign ins and sign ups and payment processing are smooth.
- we want to make sure that the navigation that happens within the program is logical and makes sense on a phone, on a tablet or, on a computer.
- we want to make sure that whenever our students, our members, our clients are interacting with our programs that it’s easy and straightforward.
The success of your online program is not hinged on the technology. It is absolutely the content and delivery and the wins along the way. But if you don’t have the technology in place, it’s not going to be possible to have all those little wins because there are too many things that are going to come up.
Your success is not hinged on the technology, but the technology makes the success easier to achieve!
My goal is to help you get what you want online with ease and grace and confidence. Remember this: tech is an opportunity to help you reach your own goals.
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