In this episode of the Music Teachers: Expand Online podcast, host Jaime Slutzky shares tips for creating effective re-engagement email campaigns for your music teaching business.
What we discussed:
- What a re-engagement campaign is and how it’s similar to a welcome sequence
- Ideas for the 3-5 emails in a re-engagement campaign sequence
- When to send re-engagement campaigns – when releasing a new lead magnet or changing your email cadence
- Why unsubscribes are actually a good thing during re-engagement campaigns
- Timing re-engagement campaigns before increasing email frequency
- Using September as a time to focus on email consistency
Jaime challenges you to create a re-engagement campaign if you have an email list over 30 subscribers and you haven’t emailed in 3-4 or more weeks.